DARE THE IMPOSSIBLE
UNTIL IT'S NOT
Nissan is driven by the belief that we can all achieve the extraordinary by daring to reach for goals that seem impossible.
We refuse to settle, we move beyond.
THE HEART OF OUR PHILOSOPHY
TECHNOLOGY MOVES THE WORLD BEYOND
Nissan Intelligent Mobility
Imagine a car that can park for you, monitor your surroundings, and even knows when to step in to avoid accidents. All that and more are already a reality with Nissan Intelligent Mobility.
A Force of Wonder
This is Nissan’s most technologically advanced car. A 100% electric crossover built with Nissan Intelligent Mobility, the Ariya is breakthrough automotive innovation.
Future News
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Dare to go electric
OVER 85 YEARS OF DARING THE IMPOSSIBLE
Since 1933, Nissan has been creating cars that move people's hearts. In our pursuit of this ideal, we have always challenged the limits of what is possible by rejecting assumptions and turning conventional wisdom on its head. Our history has seen us take on an endless series of challenges.
Discover more of the impossible
NISSAN Z PROTO LOOKS TO THE FUTURE, INSPIRED BY ITS PAST
Nissan continues to dare the impossible with the unveil of the Z Proto, signaling the company’s intent to launch a new generation of the legendary Z sports car.
Nissan opens a new chapter with the Ariya
Marking a key milestone in its Nissan NEXT transformation plan, Nissan today unveiled the all-new Ariya. As the company’s first all-electric crossover SUV, the Ariya opens a new chapter for the Nissan brand and embodies the company’s vision: enriching people’s lives.
ELECTRIC VEHICLE SILENCE HELPS IMPROVE HEART HEALTH AND NOISE POLLUTION
With traffic noise now ranking second among the most impactful environmental threats to public health, Nissan Asia & Oceania has undertaken a sound measurement experiment to raise awareness about how 100% electric vehicles could help address this increasing risk.